Applicable to all tools within hub.ebig.biz: TAM-SAM-SOM, Stakeholders, User Personas, Competitive Landscape, Google Footprint, Budget Planner, Content Matrix, Briefs Generator, Ad Formats, and ebig.ly.
EBIG Hub – Legal Framework, Terms of Use & Data Disclaimer
I. GENERAL TERMS OF USE
1. Purpose of EBIG Hub
EBIG Hub provides analytical and educational tools designed to support marketing, business strategy, and digital communication decision-making. All tools (free and premium) are intended for informational, academic, and professional use. They are not substitutes for independent research, legal, or financial advice.
2. Ownership
All intellectual property rights for the platform, interface design, methodologies, and tool logic belong to E.B.I.G. SRL (Romania). Third-party data and APIs are integrated under their respective licenses and terms of use.
3. User Responsibility
Users agree to use the platform in compliance with applicable laws, intellectual property rights, and fair-use principles.
Users remain fully responsible for validating, interpreting, and applying any outputs generated by EBIG Hub tools, including AI-generated or aggregated insights.
E.B.I.G. SRL is not responsible for business, marketing, financial, or strategic decisions made solely or partially based on platform outputs.
4. Accountability and Limitation of Liability
E.B.I.G. SRL, its affiliates, partners, and employees shall not be liable for any direct, indirect, incidental, consequential, or special damages resulting from the use or inability to use EBIG Hub or its outputs.
All figures, metrics, benchmarks, forecasts, and insights are indicative estimations, not guarantees of performance, results, or outcomes.
II. DATA SOURCING & AI-GENERATED CONTENT
1. Data Provenance
The tools integrate data from multiple sources, including public datasets (Ofcom, Eurostat, World Bank, OECD), licensed or third-party reports (IBISWorld, Statista, Nielsen, etc.), and proprietary AI-assisted models.
2. AI-generated or Aggregated Data
Some data, benchmarks, and insights are generated, inferred, or refined through artificial intelligence (AI) algorithms trained on publicly available, licensed, and internally structured data.
AI-generated outputs:
- are non-official
- are approximate by nature
- should be treated as decision-support information, not factual certainty
3. Third-party Data Restrictions
E.B.I.G. SRL does not redistribute proprietary numerical data or copyrighted content from paid sources such as IBISWorld or Statista. Where data from such reports influences AI estimates, this influence is indirect and falls under the “transformative data use” principle within EU Directive 2019/790.
4. Data Usage Transparency
Each tool clearly marks AI-generated or aggregated data with labels such as “AI Estimate”, “Industry-based approximation”, or “Indicative Value”.
III. TOOL-SPECIFIC NOTES
| Tool | Data Nature | Legal Disclaimer |
| TAM-SAM-SOM | Combines AI estimates with industry reports. | All values are indicative and non-official. |
| Stakeholders Tool | User-input and classification logic. | Responsibility belongs to the user. |
| User Persona Profiler | AI-generated behavioral clustering. | Personas are model-based; E.B.I.G. SRL not liable for accuracy. |
| Competitive Landscape | Aggregates public domain data + AI inference. | Competitor data are approximate; validation recommended. |
| Google Footprint | Combines search visibility metrics and AI interpretation. | Figures derived from public search data; non-binding. |
| Budget Planner | Combines EBIG methodology + AI cost modeling. | Results are planning aids, not financial guarantees. |
| Content Matrix & Briefs Generator | AI-based content suggestion and strategy support. | Outputs are drafts, subject to user review. |
| Ad Formats Tool | Displays platform specifications (Meta, Google, TikTok, etc.). | Official specs belong to respective platforms; accuracy to best knowledge. |
| ebig.ly | URL shortening and analytics. | User-generated links; E.B.I.G. SRL not responsible for destination content. |
IV. DATA OWNERSHIP AND RIGHTS
All project data, inputs, and outputs generated by users remain the property of the user.
E.B.I.G. SRL may store:
- anonymized data
- aggregated usage patterns
solely for:
- platform performance
- accuracy improvement
- internal research and analytics
E.B.I.G. SRL does not sell, rent, or publicly disclose user-specific data.
V. DATA PRIVACY (GDPR COMPLIANCE)
E.B.I.G. SRL complies with EU Regulation 2016/679 (GDPR) and Romanian data protection legislation.
Personal Data Processing
Personal data may include:
- account information (name, email, organization)
- billing data
- technical usage data
- content voluntarily entered into tools
No sensitive personal data is intentionally collected
Account Deletion & Data Retention
When a user deletes their account, the following process applies:
- Account access is immediately disabled
- Active operational data is marked for deletion
- Data is deleted or anonymized within a maximum of 30 days
Exceptions (legal obligations):
- Billing and accounting records are retained 5–10 years, as required by Romanian law
- Data required for legal defense or compliance is securely archived and access-restricted
AI & Data Training
User-specific data and private projects are NOT used to train public or third-party AI models.
VI. EDUCATIONAL / UNIVERSITY USE
For Educational or University licenses:
- Universities act as Data Controllers for student data
- E.B.I.G. SRL acts as Data Processor
- Accounts may be provisioned, managed, or deactivated by the institution
- Educational data is used exclusively for learning purposes
- Educational data is never reused for commercial profiling or advertising
A Data Processing Agreement (DPA) may be provided upon request.
VII. LEGAL DISCLAIMERS
All information and outputs provided by EBIG Hub are for informational and educational purposes only.
E.B.I.G. SRL makes no warranties, express or implied, regarding:
- completeness
- accuracy
- fitness for a particular purpose
References to external data sources do not imply endorsement or affiliation.
AI-generated content may contain approximations and must be used with professional judgment.
VIII. GOVERNING LAW & CONTACT
Governing law: Romanian and EU law.
Jurisdiction: Timișoara, Romania.
Contact: E.B.I.G. SRL – Legal & Compliance Department
Email:
Website: https://hub.ebig.biz
